Our Business!

Our business is about assisting companies in the Retail & Consumer goods sector build a competitive advantage in the market place. Our approach follows a set of fundamentals which we believe are the key ingredients to achieving business success with your customers:

- Benchmarking

Gain a detailed understanding from your customer's perspective about where the current opportunities exist and which areas can be developed to achieve a competitive advantage.

- Planning

Develop strategies and action plans, which extract value from the available opportunities and support exceptional in-market execution.

- Capability

Develop training and coaching for your team, arming them with skills and knowledge in readiness to take the business into the future.

We are passionate about assisting businesses to achieve success through:

  • Developing  and enhancing your Account, Field sales & Retail teams effectiveness:

    • It's about “Understanding your Customer's agenda”

  • Applying our skills and knowledge from both your perspective and that of your customer's.

  • Going the extra mile by tailoring our solutions to your business.

  • Delivering proven solutions which are practical, relevant & Award Winning.

  • Sharing our experience from many years of working with leading companies around the globe.

  • We work with clients across a number of consumer goods channels including Grocery, Consumer Electronics, and Hardware & Automotive Accessories.


  • Best program I have ever attended - bar none

  • Lots of activities to keep it real

  • Thanks for the tools, my job will be easier from now on

  • Some excellent new concepts for everyday use

  • We worked with the Market Wise Advantage team when our sales team culture and effectiveness needed significant change and improvement. Over a 2 year period we turned our ineffective sales team into a high performing and effective team working with purpose and as one.

  • MWA have helped us to identify, in detail, how we can can improve the way we work with our suppliers. Improving speed to market and the planning process. These are now being implemented with significant benefit. We have also seen significant benefit from our trade partners who have taken on board the feedback and we look forward to our business growing together.

  • Excellent, Looking forward to the next session

  • Good to see a presenter who understands our industry

  • The Market Wise Advantage team have made a significant contribution to our business in up-skilling the team to face the ongoing challenges within the grocery sector. Taking both a pragmatic and coaching approach both Mark and Tim were able to integrate into our culture to deliver a set of meaningful outcomes.

  • Great that we could road test our ideas before getting to the customer

  • Tailored to our business, the consultant could have been working with us he knew us so well!

  • Kept us interested, lively and fun

  • Challenging, but fun

  • Great to work in teams on real case studies

  • Practical sessions I understood

  • The team at Market Wise Advantage have helped us to identify the changes required to improve our business with direct benefits to our bottom line and to how our team engaged with our customers. Our reward was Supplier of the Year in our largest customer!!